
BUSINESS PLAN
If you believe we could work together, please submit us your plan.
A good Business Plan is objective, consistent and well written. The following structure, within 15-20 slides, usually presents a good overview of the opportunity:
- Executive Summary
- Team
• Founders & Management.
• Board of Directors/ Board of Advisors.
- Company Purpose
• Definition of the company/ business in a one-paragraph statement.
- Problem
• Description of the problem the customer faces.
• How does the customer address the issue today?
- Solution
• Company’s value proposition: How will it make the customer’s life better?
• Product/ service characteristics (form factor, functionality, features, architecture, technology, intellectual property).
• Development roadmap.
- Industry Background
• Category’s evolution.
• Recent trends.
- Market
• Main segments.
• Profile of the targeted customers.
• TAM – Total Addressable Market, SAM – Segmented Addressable Market and SOM – Share of Market.
- Competition
• Competitors and their strengths/ weaknesses.
• Differentiation and competitive advantages.
- Business Model
• Revenue model.
• Pricing.
• Average ticket.
• Sales & distribution model.
• Customer pipeline/ list.
- Financials
• P&L.
• Balance sheet.
• Cash flow.
• Cap table.
• The deal (capital need, valuation, use of proceeds).
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